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Sprk Context: what Sprk learns from

Add documents and links to a client's Sprk Context so Sprk writes in the brand's voice and gets the facts right.

For everyone

Sprk Context is what Sprk reads before it writes anything for a client: in the chat, with Write with Sprk, and when Engage drafts comments. Add newsletters, podcast notes, competitor pages, brand guides: anything that helps Sprk sound like the brand and get the facts right.

To open it, go to the client and choose Library > Sprk Context.

The Sprk Context page for Bloom Coffee Co., with the Brand profile summary at the top and a list of sources, each with a category and a Ready label.

Add a document

  1. Step 1: Click Upload files.

  2. Step 2: Choose a Category: Newsletter, Podcast, Competitor, Brand or Other.

  3. Step 3: Drag PDFs or text files onto the box, or click it to choose them.

  1. Step 1: Click Add link.

  2. Step 2: Paste the page's address into URL. Add a Label (optional) so it's easy to spot, and pick a Category.

    The Sources card with the Add link form open: URL, Label (optional), Category and an Add link button.
  3. Step 3: Click Add link.

Check that Sprk can read it

LabelWhat it means
PendingSprk is still reading it.
ReadySprk uses it from now on.
FailedSprk couldn't read it. Delete it and try another file or link.

When there's more than one category, use the pills above the list to show just one. Delete on a row asks you to confirm, then removes that source and Sprk stops reading it.

The brand profile

Your team also sees a Brand profile at the top: a summary Sprk writes by itself from the client's published posts and completed tasks. It updates on its own, can't be edited, and only your team sees it.

Who can use Sprk Context

Owners and team members can always add and remove sources. A client's own logins can too, once Sprk is turned on for that client (see Ask Sprk).