The Ads tab

Ads shows a client's Meta campaigns across all placements and, if one is connected, its LinkedIn campaigns. Owners, the team and client admins can see it. Only the team can change a campaign.

1. 1

   Step 1: Open the client and choose Ads.

2. 2

   Step 2: Pick a range next to Range:, the same way as on Analytics.

   

   Close

   

What's on the page

• Account totals: Spend, Impressions, Clicks, Avg. CPC and ROAS for the range. ROAS reads Not tracked when Meta reports no purchase value.
• Campaigns: each campaign's Status, Budget, Spend, Impressions, Clicks and ROAS. Boosts made in lmnts are labelled lmnts boost. Campaigns that didn't run in the range are folded away behind a link such as Show 3 more with no delivery in the last 30 days.
• LinkedIn ads: spend, impressions, clicks, Avg. CPC and leads, then each campaign, synced from LinkedIn about every 30 minutes.

Open a campaign

Select a campaign's name to open its report beside the list: Summary, Actions, Video, Demographics, Placements, All other metrics and Daily breakdown. Customize chooses which sections and cards show, and Full screen gives the report the whole width.

If the campaign promoted a post, View live post → opens that post on Live, where its organic and ad results sit side by side.

Pause, resume or delete

Team members with the Approve and publish posts permission can Pause and Resume campaigns, and Delete Meta campaigns. Nobody else sees these buttons.