Analytics for a client

Each client has Insights, in two parts: Analytics, covered here, and Reports. Owners, the team and client admins can open them.

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   Step 1: Open the client and choose Insights, then Analytics.

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   Step 2: Next to Range:, pick from 30 days to 365 days, or set your own dates in the two date boxes and select Apply.

   

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What's on the page

• Published work and Where it went: how much was published and on which networks. Counts are exact; engagement and reach are what the networks report.
• Brand metrics: one box per network with account numbers such as Followers, Reach, Impressions, Profile visits and New follows. Point to the small info icon beside a number to see what it means.
• Ad performance: Meta ad spend, impressions, clicks, Avg. CPC and ROAS for the range, then each campaign. Select a campaign for its full report.
• Post performance: every published post with its numbers. Select one to open its report beside the list, including the History of every update.

For a client with brands, choose All brands or one brand at the top. Brand metrics need a single brand, since numbers like followers can't be added up across accounts.

Sort and filter posts

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   Step 1: In Post performance, select the filter button.

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   Step 2: Under Sort by, keep Newest first or pick a number such as Reach, Likes or Engagement rate, then High to low or Low to high.

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   Step 3: Narrow the list with Platform, Post type (Feed post, Carousel, Reel or video, Story), Paid or organic and Minimum.

   

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   Step 4: Select Apply. Reset clears it all.

Keeping numbers fresh

Numbers update on their own about every 30 minutes, and Last synced shows when. Owners and the team can select Refresh analytics to update every connected account now.