Boost a post

You promote a post from its details on the Live tab, under Promote this post. What you see there depends on who you are and on the post.

Boost it yourself

You can create the ad in lmnts when the post is an Instagram or Facebook post (not a story), the client has a Meta ad account connected, and you are on the team with the Approve and publish posts permission.

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   Step 1: Open the client's Live tab and select the post.

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   Step 2: Under Promote this post, select Boost this post.

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   Step 3: Choose a Goal: More profile visits, More website visits (then enter the Website URL), More messages or More engagement.

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   Step 4: Choose an Audience: Automatic (Meta finds the audience, recommended), or Create your own with Age min, Age max and Gender.

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   Step 5: Under Countries, enter two-letter country codes separated by commas, such as US, CA.

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   Step 6: Set the Daily budget ($), from $1 to $1,000, and the Duration (days), from 1 to 30. lmnts shows the most it can spend in total.

   

   Close

   

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   Step 7: Leave Start running immediately off to create the boost paused, or tick it to start now. Select Create paused boost or Create & start boost, then confirm.

The boost then shows above the button with its status, budget and end date: Activate starts a paused one, Pause stops a running one. It also appears on the Ads tab, labelled lmnts boost.

Ask for a boost

Everywhere else, such as a client login, a team member without Approve and publish posts, or a post on another network, Boost this post opens a short request instead. A team member without the permission still sees the boosts already made, without Activate or Pause.

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   Step 1: Select Boost this post.

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   Step 2: Fill in Budget, Duration, Goal and any Notes, such as who to reach.

   

   Close

   

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   Step 3: Select Send boost request. It becomes a task for the team with the post attached, and when a client sends it, the team is notified.

Your team also sees a link such as Create an ad in Meta Ads Manager ↗, to build an ad in the network's own tool instead.