Engage: comment on other accounts

Thoughtful comments on the right accounts help a brand get noticed. Engage watches the keywords, accounts and channels you choose. When one of them posts something worth a comment, Sprk drafts three comments in the brand's voice, plus a couple of short Quick wins. Nothing is posted until someone approves it.

Who has Engage

Open a client and choose Live > Engage. If you're on the team, Engage in the menu on the left shows what's waiting for review across every client, with Open Engage for each one.

Switch it on and choose what to watch

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   Step 1: On the client's Engage page, find Limits. Click Engage is off so it reads Engage is on, then click Save.

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   Step 2: Under Watching, add Threads keywords, Instagram accounts or YouTube channels: type one in and click Add. That network has to be connected for the brand first.

   

   Close

   

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   Step 3: Not sure who to watch? Type a hint in Look for… and click Suggest with Sprk, then click Add beside the suggestions you like. The research takes a minute or so.

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   Step 4: Click Priority on the accounts that matter most (up to 3 in each list). They're checked more often and can get a comment on every relevant post, up to one a day.

Engage looks every 15 minutes for posts from the last 3 hours. For a new client, every daily limit runs at half for the first two weeks, so the account doesn't go from no comments to a lot overnight.

Review and approve comments

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   Step 1: Under Ready for review, read the post and Why Sprk picked it:.

   

   Close

   

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   Step 2: Pick one of the drafted comments or a Quick wins option, or write your own in the box. The count under the box shows the network's length limit.

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   Step 3: Click Approve when lmnts can post the comment for you, or Post on Instagram (or the network's name) when you'll paste it yourself. Click Skip to pass on the post.

Comments help most in a post's first few hours, so drafts waiting for review expire after 6 hours.

Close

How comments get posted

• lmnts posts it for you on YouTube, on Threads posts Engage found, and on LinkedIn when the brand's page is connected with permission to comment. Approved comments wait under Scheduled and go out at least 4 minutes apart. Click Cancel to stop one before it posts.
• You paste it yourself on Instagram, Facebook and TikTok, which don't let lmnts comment on other people's posts. The comment moves to Paste these now. Click Copy, then Open on Instagram (or the network's name), and paste it as a comment. Once both are done it's marked pasted for the whole team. The list clears after an hour.

If a network pushes back, Engage pauses that brand on that network for 48 hours and lets you know. Resume now restarts it sooner.

Add a post yourself

Spotted a post you want to comment on? Click Add a post, paste the Post link, choose who to Comment as if the client has several brands, and paste The post's text if lmnts asks for it. Click Write comments, and the drafts appear under Ready for review.

Limits

• Comments per day sets a Limit for each network, per brand account, over any 24 hours. The agency sets a Ceiling for each client, and client admins can go up to it.
• Wait before commenting on the same person again is in days. Priority accounts can get one comment a day instead.
• How the brand comments is optional: tone, and topics to lean into or stay away from. Sprk also uses the brand profile and Sprk Context.

See the results

Once comments go out, Results shows the Last 30 days and Lifetime: Comments, Likes, Replies, Likes per comment, Followers gained and Comments per new follower, with a week-by-week or month-by-month breakdown. Likes and replies are tracked for a week, and only on comments lmnts posts (Threads and YouTube). Followers are the net change across the brand's connected accounts, whatever the cause.