Connect Instagram and Facebook

Instagram and Facebook connect together because Meta reaches an Instagram account through the Facebook Page it is linked to. Even to connect Instagram on its own, you sign in with Facebook.

Before you start

• The client needs a Facebook Page.
• Their Instagram account must be a professional account (Instagram calls these Business or Creator accounts) and be linked to that Page. Both are changed in Instagram's own settings.
• Sign in with a Facebook account that manages the Page.

Connect

The Instagram, Facebook & Threads card on the client's Integrations tab offers three ways in:

• Connect Instagram + Facebook connects both at once. This is the usual choice.
• Connect Instagram only asks Facebook for Instagram's permissions only, and nothing that can post to the Page.
• Connect Facebook only connects the Page alone. Use it when the Instagram account isn't professional or linked yet, and add Instagram later.

1. 1

   Step 1: Open the client, select the gear next to its name, and choose Integrations.

   

   Close

   

2. 2

   Step 2: Select the button you want.

3. 3

   Step 3: Sign in to Facebook and follow its screens. Facebook asks which Pages (and, for Instagram, which Instagram accounts) lmnts may use, and what lmnts may do with them, such as publishing and reading comments and insights.

4. 4

   Step 4: Back in lmnts, find the client's Page under Choose a Page to connect. Tick Facebook, Instagram or both, then select Connect.

5. 5

   Step 5: The card now lists each connected account with its name.

   

   Close

   

For a client with brands, the same buttons sit on each brand's row in the Brands card.

If something goes wrong

• No Instagram box next to the Page: no professional Instagram account is linked to that Page. Link it in Instagram, then connect again.
• "Couldn't connect: no pages." The Facebook account you used doesn't manage a Page, or you didn't allow any.
• "Couldn't connect: all pages connected to other clients." A Page belongs to one client at a time, so Pages already connected to another client are left off the list.
• "This connection attempt expired. Connect again." Start again from the connect button.